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Eco-Trendy Publicity

05/23/2011

Publicizing and event can create a tremendous amount of waste. Try these alternative methods to publicizing your event while reducing waste.

  • Print all publicity materials on recycled paper.
  • When mailing event publicity, print addresses directly onto envelopes/brochures, avoid the use of address labels
  • Instead of direct mail publicity campaigns, consider radio, e-mail marketing and the internet.
  • Create a website detailing events purpose, information and online registration.
  • When printing signage/posters/flyers, use soy or vegetable-based ink.  Do not include dates so that teases items can be reused.
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